The Email Marketing Summit Australia (EMSA 2018) saw over 350 marketing and communication professionals from across Australia learn and embrace everything email marketing.
https://www.facebook.com/Vision6/videos/220917565455367/
Quick Background about EMSA:
Did you know, EMSA is the only marketing summit in the Southern Hemisphere dedicated to email marketing?
Yup! EMSA is an annual email marketing summit which educates and celebrates everything in email marketing. This is in the presence of national and international speakers with open panel discussions and lots of networking opportunities.
Now in its 12th year, EMSA has been the brainchild of the Australian-owned email marketing provider, Vision6. Over 4,400 people have now passed through the doors of EMSA to date.
With another successful year at EMSA 2018, lets looks at some of the top highlights, key takeaways and some interesting moments from the day.
We're here and ready for #EMSA2018!! 🎉 Head to our reg desk and grab your name tag before scoring your morning caffeine fix. We start the day at 9.00am!! Ps. Come say hey to us at the @vision6 desk. pic.twitter.com/JGRXPURLT3
— Vision6 by Constant Contact (@vision6) October 25, 2018
Top 18 highlights from EMSA 2018
1. International keynote speaker at EMSA 2018:
Keynote Ilona Abramova is sharing with us all of her #ROI hacks, tips + tricks. 😍 Ps. Since Ilona joined @AppSumo, their active email list has increased 25% + clickthrough rates and revenue from e-mail have doubled. #EMSA2018 #ROIPros pic.twitter.com/4pYaIEaYMq
— Vision6 by Constant Contact (@vision6) October 25, 2018
Ilona Abramova, from AppSumo dived deep into identifying your ideal customers, creating relevant lead magnets, copywriting emails, testing and investing in email marketing.
Ilona shared AppSumo’s copywriting formula in three steps:
- Figure out what people are currently doing that isn’t working for them.
- Tell them what they could be doing better?
- Tell them how your product or service will help them get there.
2. GRPR Principles:
Core principles of the GDPR that marketers need to be aware of: 1. Be transparent. 2. Audit your data processing 3. Give EU citizens the right to be forgotten #EMSA2018 @ChloeSevil
— Vision6 by Constant Contact (@vision6) October 25, 2018
3. Pop-ups and consent:
Pop-ups, pop-overs, pop-tarts. Pop whatever you need to make sure you your signups know why they're signing up, what they're signing up for, and what you're going to do with the info they're providing #EMSA2018 #GDPR
— Vision6 by Constant Contact (@vision6) October 26, 2018
4. Customer journeys with emails:
Luke Harrison from Sunsuper beautifully broke down the concepts of the customer journey and how email can be utilised smartly at key touch points with emails during the buyer’s journey like onboarding, post-purchase communications, reminders and transactional emails.
Email is a HUGE part of your #CX (duh)!!! Luke Harrison @Sunsuper is taking us through how we can leverage this power to supercharge our customer's journeys. 💥 #CXPros #EMSA2018 pic.twitter.com/yKwOMQvL2C
— Vision6 by Constant Contact (@vision6) October 26, 2018
5. Are you talking to your audience?
If you're not selling to your audience, talk to them about what they care about. Start with the why. Why you're talking to them, and why they signed up to listen. #EMSA2018
— Vision6 by Constant Contact (@vision6) October 26, 2018
6. Segment list + Relevant content = Win-win:
Segmenting your list by more than just "Active" or "Inactive" is a great opportunity for effective winback campaigns. Try segmenting based on level of activity, and tailor content for each! #EMSA2018 @Kolby84
— Vision6 by Constant Contact (@vision6) October 26, 2018
7. How to authenticate?
Authentication is key! Make sure you've got DMARC, SPF, and DKIM set up and applied correctly – check out https://t.co/0C7G6FLxXX for some great info #EMSA2018
— Vision6 by Constant Contact (@vision6) October 26, 2018
8. Social media and email go hand in hand:
INSIGHT: Just because they've stop opening emails, doesn't mean they're a lost cause. Targeting your list on socials is a great way to bring them back into the fold @theEDMguy #EMSA2018
— Vision6 by Constant Contact (@vision6) October 26, 2018
9. Data and behaviour marketing increases business ROI:
@jarrodpr made some interesting points on Data Mapping and behaviour marketing via omni-channel platforms. Good to be here!! #EMSA2018 @vision6 pic.twitter.com/1PdxnMe4f6
— Allan Henry John (@allanhenryjohn) October 26, 2018
10. Understanding customer psychology:
TIP: If you're marketing B2B, don't forget that there's still a person on the other end #EMSA2018 @Kolby84 @jarrodpr
— Vision6 by Constant Contact (@vision6) October 26, 2018
The EMSA council of email excellence @AppSumo @iloveshowpo @jarrodpr #EMSA2018 pic.twitter.com/8Y5X1Lzdt2
— Amit Sarna ツ (@emm4all) October 26, 2018
11. Make newsletters sexy again:
Protip: Push back. Ask for better assets if they're not up to scratch. Be confident. Your newsletter represents you, so make sure it's up to your own standards. #EMSA2018
— Vision6 by Constant Contact (@vision6) October 26, 2018
12. Try increasing email frequency + test and measure:
Get freqy with your event email marketing campaigns! Pump up the frequency. Tell your list the event is coming. Then tell them again. Then tell them again. #EMSA2018 @lisarenneisen pic.twitter.com/Q13VbKn7vk
— Vision6 by Constant Contact (@vision6) October 26, 2018
(slide by EMSA 2018 speaker: April Murphy from Showpo – 7 effective ways to increase subscriber engagement.)
13. Add zhush to your weekly e-comms!
We all put newsletters together, week in week out … how often do you stop to re-work your copy, format, content, design – to give your newsletter a new lease on life? 😳 Anja Starun @SydOperaHouse shares how to add how to add some zhush to your weekly e-comms! #EMSA2018 🎉 pic.twitter.com/MbZXjoOunC
— Vision6 by Constant Contact (@vision6) October 26, 2018
Clutter and chaos are the enemy of an effective email newsletter. Organise your content, and make use of negative space. @SydOperaHouse #EMSA2018
— Vision6 by Constant Contact (@vision6) October 26, 2018
14. No one wants to pay 20million Euros
I mean personally, I’d prefer to do a little study now then pay €20million later… #EMSA2018
— Ro (@rxsalyn__) October 25, 2018
15. Where, what and the how of customer engagement:
Don’t just know your customer. Know your channel. 🙌🏼🙌🏼 @iloveshowpo #EMSA2018 pic.twitter.com/m7S5NUefcR
— Vision6 by Constant Contact (@vision6) October 26, 2018
16. A sneak peek into some inspirational marketing campaigns:
85% of marketing messages go unseen. Dont be average, be remarkable! @Kolby84 @vision6 #EMSA2018 pic.twitter.com/wpleW4zUTH
— Allan Henry John (@allanhenryjohn) October 26, 2018
Kenny MacKenzie from @msqld sharing some indept insights from a case study from the the not-for-profit sector. Finding great value content #EMSA2018 @vision6 pic.twitter.com/AHHfbotjAN
— Allan Henry John (@allanhenryjohn) October 26, 2018
Very interactive start from Richard Morris got the crowd going 👌👌 Not to forget the data segmentation insights 📧@flybuys #EMSA2018 pic.twitter.com/tkgN1foyc2
— Allan Henry John (@allanhenryjohn) October 26, 2018
17. When the honeybadger stole the show:
“Work out when is the right time to lean in for the kiss”. Did you get that one from the honeybadger, @jarrodpr? #EMSA2018 pic.twitter.com/bSemNQ0AOJ
— Vision6 by Constant Contact (@vision6) October 26, 2018
18. Lastly, the smiles, chit-chats, the food and some amazing memories:
https://twitter.com/melissablack86/status/1055714249463353344
Nom nom nom … Lunch time. 🍔 Once you've satisfied your hunger … Come and chat all things #EmailMarketing with us at the @vision6 table! #EMSA2018 pic.twitter.com/pxlq3EWFQO
— Vision6 by Constant Contact (@vision6) October 26, 2018
Literal footage of me skipping to the ice cream break at #EMSA2018 pic.twitter.com/uaKcQytvrL
— Ro (@rxsalyn__) October 26, 2018
Final Thoughts:
Vision6 has been around for almost two decades which shows our dedication and passion for emails and the tech behind it. Being the only dedicated Email Marketing Summit in the Southern Hemisphere, we’re proud of the continued growth of EMSA and are thrilled to see so many people still keen to know more about email marketing.
Thank you to all of our attendees and speakers for a great EMSA 2018. We look forward to keeping email marketing a reliable and effective channel that delivers consistent results for marketing and communication professionals and agencies.
Don’t forget to follow us on Twitter and Facebook for all the latest updates and discussions.
See you at EMSA 2019!
