APAC Marketers' Meetup

Turning Customers into Brand Champions

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Hear brand and marketing lessons from Kim Anderson, the Head of Marketing for the FIFA Women’s World Cup 2023.

Rewind to 2023: it was a record breaking year for the FIFA Women’s World Cup, co-hosted by Australia and New Zealand. With a worldwide audience of 2 billion fans, the tournament undoubtedly ignited a cultural movement for women’s sport.

Recorded live at our recent APAC Marketers’ Meetup, Kim shares how she orchestrated multi-channel marketing excellence for the FIFA Women’s World Cup, from activating grass-roots fan engagement to sharing the untold stories of world-class athletes.

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Meet Your Expert Speakers

Guest Speaker

Kim Anderson

Brand and Marketing Expert

Kim Anderson has built a reputation for crafting bold ideas into tangible outcomes. From a winning World Cup bidding campaign to propelling the FIFA Women’s World Cup beyond greatness, Kim has been a creative and strategic force behind some of Australasia’s most iconic recent sporting and cultural memories.

With a 20-year career spanning Australia, New York, London and New Zealand as a brand and marketing specialist Kim is an innovator’s secret weapon. She spearheaded marketing, brand and experiential strategy for a diverse set of international brands at the forefront of sport, design, major events, purpose and technology. Kim’s superpower is helping organisations build and harness fandom, turning this into commercial success and building a culture brand along the way.

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MC

Renée Chaplin

VP – APAC at Constant Contact

Renée Chaplin has led marketing and commercial teams in the Asia Pacific region over the last 20 years. With a particular focus on B2B tech companies, Renée’s experience stems from start-ups to multinational SaaS organisations.

Based in Brisbane, Australia, Renée is the Vice President – Asia Pacific, for leading online email marketing company, Constant Contact. A passionate marketer driven by customer experience and commercial growth, Renée is dedicated to helping marketers and small business owners thrive in today’s competitive landscape through reliable and intelligent marketing solutions.

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Constant Contact delivers everything small businesses and nonprofits need to build, grow
and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people,
engage more customers, close more deals and grow

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